GENNY’S ORCHID BLOOMS IN LOS ANGELES

In the 10-year anniversary of Sara Cavazza Facchini's creative direction,
Genny opens a new flagship store in Los Angeles

"The United States is our natural horizon. The city of Los Angeles is a context akin to the Genny brand as a glamour identity and a constant desire for internationality," declares Sara Cavazza Facchini, who continues, "I felt the desire for a constant presence in California, a true Embassy of the Maison, capable of representing overseas the key concepts that give life to the world of Genny in order to bring me closer to the brand's many fans on the West Coast".

In this sense, what will see the light in Brighton Way, Beverly Hills, is a flagship store of about 250 square meters, with an important window of more than 25 mts, in which the Genny world sketched by Sara Cavazza Facchini in her ten years at the helm of the Maison is represented.

Relive the party at the legendary Chateau Marmont

Genny celebrated its store opening located in Beverly Hills.
The intimate cocktail was held at the Penthouse 64 at Chateau Marmont. The soiree was lit by candles and with touches of whites as well as white orchids, which are the symbol of the brand.
Style icons and influencers gathered to celebrate this extraordinary occasion. The night was made even more memorable by the presence of distinguished guests like Kate Beckinsale and Jaden Smith.